We had the pleasure of working with Jameson Whiskey to launch their new ready-to-drink product, "Jameson Ginger and Lime," in the Slovak market. This innovative offering allows you to enjoy a professionally crafted drink without the need for a bartender. It's like having your own bar right in a can.

Taking this insight to heart, we designed a creative campaign that centered around the idea that this drink makes you the bartender. We produced a captivating video spot that introduced "Jameson Ginger and Lime" to the Slovak audience and conveyed the concept that you can now craft your own perfect cocktail.

In addition to the video spot, we created a key visual that visually emphasized the essence of the campaign. To engage the audience further, we developed a video series for social media platforms, titled "School of Tricks." In this series, a skilled bartender showcased various tricks and techniques using the can, making it fun and informative.

The "Jameson Ginger and Lime" campaign was a vibrant fusion of creativity, innovation, and engagement. It transformed the traditional idea of enjoying a drink and made it accessible for everyone, empowering individuals to become their own bartenders. This project was a delightful endeavor that celebrated the joy of self-expression and the art of crafting a perfect cocktail.